Why is SEO important?

Posted on 15-12-2022 01:22 AM

Google still can’t completely understand the content of an image and needs your help to understand what it represents. What can you do? use image optimization for seo . This strategy allows you to provide textual data about the images. This can include alternative text (alt tag), filenames, image captions, image urls, and context (the text around the image). title The important component here is the alt text, which is fundamental to the experience for individuals with visual impairments, as a screen reader reads the alternative text to describe the image to the user . The alt text should always be a description of the image and contain the keyword .
https://bit.ly/3EafF8T

To do seo you really only need 3 things to get started: a website, your brain, and data. Hopefully, you already have the first two, so let's make sure you have the right data. Data is everywhere in seo, from visitor analytics to keyword research , and especially link building . Your most important data is going to come from your website itself. To this end, we recommend making sure you have the following data sources set up.
https://bit.ly/3OkCVpL

What is it, and why is it important? welcome! we’re excited that you’re here! if you already have a solid understanding of seo and why it's important, you can skip to chapter 2 (though we'd still recommend skimming the best practices from google and bing at the end of this chapter; they're useful refreshers). For everyone else, this chapter will help build your foundational seo knowledge and confidence as you move forward.
https://bit.ly/3AdUvFQ

With a sound seo strategy, you can make your website and pages appear higher in the search engine rankings, driving increased organic traffic. We outlined a few of the most important things that seo does here: keyword-focused seo will help you rank higher on the search engine results pages for specific search terms . Higher rankings generally mean increased traffic. A solid seo strategy will help you drive more traffic to your website well into the future. Once you’ve gained a decent search engine ranking , visitors will continue to navigate to your site with minimal ongoing costs. Technical seo aims to optimise things like page speed (the time it takes a page to load), metadata (data that's read by search engines), and your site’s code to boost your position on the search engine results pages.
https://docs.google.com/spreadsheets/d/17LWFOuwM3kh6ySdJslHw6Ud1hlXyDaEt39zyo0WrDGY/edit?usp=sharing

When you perform a local search (and even a local voice search), google produces a separate set of results at the top of the serps. The algorithm that powers these results is not only very different than typical seo, the code is managed by a completely separate team within google for local businesses , relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Local seo is important for most businesses. As a supplement to this extensive overview of local search, we also created the following pdf guide, available here or as a download from the link below.
https://docs.google.com/spreadsheets/d/e/2PACX-1vQ-RVqVZhxiHVzvWCcZtBC3xvkB506dopbJqtDGKoxTAFYAvYcL8I_EGEZ2g_bS-7bvPk2t9fMADNud/pubhtml

How does SEO work?

Seo（search engine optimization），中文稱作搜尋引擎優化，指的是透過提供優質的網站內容及相關訊息，幫助提升網站的排名，進而讓網站獲得更多的曝光量。那麼提升網站的排名有什麼好處？根據 hubspot 的統計指出，高達75％的人在搜索時，只會瀏覽搜尋引擎的首頁，因此，光是建立網站還不夠，還必須配合google的演算法不斷優化、持續為讀者提供問題的解答，讓google認為你的網站內容足夠優質，以提升你的網頁排名，不需額外花大把廣告費，就能獲得免費曝光。有關更多google搜尋引擎的運作方式，可以參考google官方提供的影片： how google search works . based
https://docs.google.com/spreadsheets/d/e/2PACX-1vQX2r0txfGrFe7mhl53gniXCtnTS6yXAb4lFgDT7uLM9a1JO-_JOFJJEr7U5GMU2jnU77h7jZ3ftw22/pubhtml

Before you start learning seo, you need to understand how search engines work .
https://docs.google.com/forms/d/e/1FAIpQLSc6xIf5elpWBbReOE8_21bGbK3i0eY9-qrVh-bqspxzcxzPzw/viewform?usp=sf_link

Search engine optimization (seo) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Seo targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search , video search , academic search , news search, and industry-specific vertical search engines. As an internet marketing strategy, seo considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience .
https://docs.google.com/forms/d/e/1FAIpQLSdD5HqRVC6CZ6zW6_viDG2SPPpPJ51-gdkm-R2H95DFoRj0Og/viewform?usp=sf_link

After their assessment, an seo will get to work on the priorities they’ve identified. They’ll do keyword research, optimize pages for the keywords they select, and fix any usability issues. This initial optimization process alone often takes a few months — but it’s important to recognize that it doesn’t stop there. That’s because seo is a long -term strategy. For example, just take a look at the following graph of kinsta’s year-over-year traffic. While they saw some marginal gains in 2015 and 2016, their traffic started to really take off in 2017. And those results were entirely due to their ongoing seo strategy.
https://forms.gle/aYvsnfUJoVx5X1T46

So how does google determine which pages to surface in the search engine results page (serp) for any given query? how does this translate into traffic to your website ? let’s take a look at how seo works. Google’s search crawlers constantly scan the web , gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and google pulls up results, it’s pulling from its index, not the web itself. Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more.
https://docs.google.com/presentation/d/1OG-7WSS6-lGA9sarsMfqtYlX8kD2JiYtGthETkx9EIk/edit?usp=sharing

★網站內部優化（On Site SEO）重點：提升網站技術增加內容資訊

雖然google seo判斷的標準百百種，但總體來說，想增進網站排名效果，普遍離不開這兩個關鍵：網站內部優化（on site seo）與網站外部優化（off site seo）！網站內部優化（on site seo）：又稱站內seo，指的是利用 seo工具針對「自家網站」進行的seo優化行為，根據類別又可分為「網站技術」與「內容資訊」這兩大塊！網站外部優化（off site seo）：即為站外seo，指的是在外部網站上進行「對seo有幫助的行銷行為」。有個初步基本概念後，接下來讓我們先從內部優化開始講起。 ★網站內部優化（on site seo）重點：提升網站技術+增加內容資訊.
https://docs.google.com/presentation/d/e/2PACX-1vQPv2rJrKtvGahLN9uxYYwfxpY_zo9tjw-zi83lEwamUBUuy2ytBD-QkU9htrp3c0OswmQmVqPN3dM4/pub?start=false&loop=false&delayms=3000

What Is SEO – Search Engine Optimization?

搜尋引擎最佳化（search engine optimization ，簡稱seo），又稱為搜尋引擎優化、網站優化、自然排序。透過了解搜尋引擎的運作規則來調整網站，提高目的網站在有關搜尋引擎內排名的方式。研究發現，藉由搜尋引擎的用戶往往只會留意搜尋結果最前面的幾個條目，所以不少網站都希望透過各種形式來影響搜尋引擎的排序，讓自己的網站可以有優秀的搜尋排名。.
https://docs.google.com/presentation/d/e/2PACX-1vR531xPsrJEU-zK39-JscMQFnYNQOVoKhHCzaIhFlNiwP5t4qRfIjt9gZV17iGXxeNWh2PA3KkYg4Vd/pub?start=false&loop=false&delayms=3000

To understand the value of seo, let's break our definition into three parts: organic search results : the unpaid listings on a search engine results page (serp) that the search engine has determined are most relevant to the user’s query. ads (in this context, ppc or pay-per- click ads ) make up a significant portion of many serps. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results. Quality of organic traffic: how relevant the user and their search query are to the content that exists on your website.
https://docs.google.com/presentation/d/e/2PACX-1vTcN6btJHm2adXkOqZw1ctfzD_SEd7p20U1IWDcypt8e6nhnO4kx5Hb4oqY9fkk3A1bh5K6FM-5xf7f/pub?start=false&loop=false&delayms=3000

Seo搜尋引擎優化（search engine optimization,縮寫seo），一種透過了解搜尋引擎演算運作規則加以優化網站，以利提高網站在搜尋特定關鍵字時的排名方式，進而達到提高網站流量、品牌曝光、增加轉換、蒐集使用者資訊等目標，藉此提高行銷成效。搜尋引擎包含google、yahoo、bing、baidu、yandex、naver等，而google為全世界使用率最高的搜尋引擎，在台灣的市佔率更高達92%。seo大致分為兩個部分，其一為『工程技術technical seo』，另一部分為『內容行銷content seo』。工程技術technical seo主要溝通對象為google，google爬蟲可能無法了解網站全部內容，以及需要網站文章以外的更多資訊，所以需要工程師撰寫或修改程式碼，甚至調整網站架構，以提供google爬蟲更完整正確的資訊，例如sitemap、ssl、301轉址、robots等。內容行銷content marketing seo主要的溝通對象為使用者，透過關鍵字研究找出熱門話題、使用者想了解的資訊，透過優化title/description加強關鍵字搜尋結果排名，而文案內容是否足夠精彩吸引目光，也是重點之一，能增加使用者的停留時間。.
https://docs.google.com/document/d/1IVOj8X3ayAJNc2VOIMW9JoRLIGPKI-pizNxCnrFsH0s/edit?usp=sharing

Seo（search engine optimization，搜尋引擎優化）已成為行銷顯學，在現今的數位行銷中，成為網站優化的基礎、必要策略，執行上更是場長久戰，初期需不斷的投入、優化，後期才能坐擁巨大效益。而透過 seo 工具的輔助與分析，能為品牌網站檢測體質、追蹤成效、診斷問題，並從數據報表洞察出優化突破點，以此幫助獲得更好的排名，更快增加曝光與流量，最後成功製造更多轉換機會，seo 工具才能真正發揮出價值。下面將從三個面向介紹幾個常見的 seo 工具：關鍵字、網站優化、反向連結，讓你能針對性的解決 seo 優化問題。.
https://bit.ly/3O2EVCN
https://docs.google.com/document/d/e/2PACX-1vS1YXnTYu1YwE57N7MUL4v2tqgdV-stkNFe92Y1-BPmxH71HR-2JCy6M5qLoiivmONFM21XpNx7JWBd/pub

As a companion to our periodic table of seo factors , search engine land's guide to seo walks you through the fundamentals of optimizing for search so you can develop a solid strategy to drive organic traffic to your site. In the guide below, we explain these factors in more depth, and highlight tactical tips from experts on search engine optimization that will help your website get more visitors from organic search.
https://docs.google.com/document/d/e/2PACX-1vRJyfCF4JWaWylm-hBS9ytjfWMO90m8KS9kQMQBE3DaxBwzBav5IFEGQZnxJ6remRM7coebkC4V6LRR/pub